Technical Innovation and Business Foresight

While many technological advances occur in an evolutionary manner, occasionally a revolutionary technology appears on the horizon that creates startling new conditions and profound changes... At the heart of every successful business venture you'll find two things: technical innovation and business foresight.  As a Jet Fighter pilot and Squadron Commander, Lieutenant Colonel A.J. "Al" Amatuzio witnessed the extraordinary benefits of synthetic oil used in jet fighter engines...

These oils are used exclusively in jet engines because of three extraordinary performance characteristics with an ability to:

•  Reduce friction and wear on engine components 
•  Function dependably at severe temperature extremes 
•  Withstand rigorous and lengthy engine operation without chemical breakdown 

He knew also that the same outstanding performance benefits synthetic lubricants provide for jet engines would prove invaluable to car, truck and other internal combustion engines.  Al Amatuzio began an intense period of research in 1963.  He assembled the industry's most knowledgeable chemists, and by 1966 his newly formulated synthetic motor oil was being sold commercially.  Throughout the 1960s Amatuzio continued his research and developed commercially available synthetic oils under a variety of names.

Al Amatuzio's desire for technical innovation, his commitment to higher quality by using only the highest quality synthetic base stocks and additives available, and his belief that consumers would respond to a superior product.   His Philosophy: "I take pride in never having conformed to industry norms or standards when these standards are contrary to peak performance."  And he has always set QUALITY-FIRST standards well past the "lowest common denominator" specified by API requirements, exceeding the most stringent world-wide specifications since day one, product one.

The introduction of his 10W-40 synthetic motor oil in 1972 set all-new standards for motor oil quality.  His synthetic motor oil outperformed conventional petroleum motor oils on all counts.  And as they say the rest is history.  The Automotive Synthetic Lubricant Industry was born.  With the introduction of Mobil 1 several years later, Al Amatuzio was no longer a voice crying out in the wilderness.  Mobil 1 became an endorsement for the message Al Amatuzio had been proclaiming all along.  Synthetic motor oils were a significant alternative to traditional lubricant technology.

The Highest Professional and Ethical Standards "The First in Synthetics"®

After 40 years no other oil company has matched his 1972 Synthetic 10W-40 25,000-Mile / 1-Year Oil Change Drain Interval standard.  WHY?  Al Amatuzio's induction to The Lubricants World Hall of Fame (1994) is the ultimate tribute to his company that started it all.  He is firmly established among the giants who have shaped the industry.

Before "The First in Synthetics"®

 Before The First in Synthetics®  there was no API rated synthetic motor oil.

 Before other oil companies "discovered" synthetic motor oil,  "The First in Synthetics"® already had the first synthetic motor oils on the market for years.

 Before "fill for life" became an industry buzzword,  "The First in Synthetics"® was filling for life.

 Before specification GM4718M for General Motors synthetic factory fill was required (1992 Corvette),  "The First in Synthetics"® was already meeting the spec and making the grade.

 Before OEM’s began extending drain intervals,  "The First in Synthetics"® was extending automotive drains to 25,000 miles and over-the-road diesels to many tens of thousands of miles.

 Before other oil manufactures were even concerned with volatility,  "The First in Synthetics"® was using and passing the NOACK Volatility Test to insure the highest quality, longest lasting motor oils. The First in Synthetics® had the first NOACK test equipment in the U.S. in 1980

 Before improving engine performance was considered a goal of the other motor oil companies,  it had been an accomplished fact with "The First in Synthetics"® for many years.

 Before auto makers periodically increased the demands on motor oils,  "The First in Synthetics"® was meeting and exceeding those demands without reformulating.

 Before the rest of the industry understands what the lubrication performance challenges of today are,  "The First in Synthetics"® has already met those challenges.  Innovation, Efficiency and Solutions since 1972.

"The First in Synthetics"®

Product QUALITY is Our Reputation since 1972

Where Quality-First is The Rule,  Not the Exception

In 1972, his 10W-40 became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements  and established high professional and ethical standards by also at the same time introducing the concept of  25,000-Mile / 1-Year synthetic "extended oil change drain intervals"  (because the oil was capable of performing for extended oil change drain intervals, and it was the right thing to do for the consumer). 

Consider the Following: Since 1972 A Documented History of Innovation and Leadership and a check list of revolutionary products that have withstood the test of time and has proven that with quality-first synthetic motor oils and proper filtration maintenance, extended oil drain intervals are safe, cost-effective, convenient and environmentally superior to short drain intervals.

• FIRST to develop an API-rated 100 percent synthetic motor oil (10W-40) in 1972.
• FIRST to introduce the concept of extended drain intervals with a recommended 25,000-mile/1-Year oil change drain interval in 1972.
• FIRST to introduce synthetic oils that legitimately contribute to improving fuel efficiency in 1972.

• FIRST to manufacture a synthetic 2-cycle oil (100:1 pre-mix) in 1973.
• FIRST to manufacture synthetic gear lube for automotive use (80W-90) in 1974.
• FIRST to produce synthetic motor oils for diesel engines (SE, CC, CD) in 1975.
• FIRST to produce synthetic motor oils for racing engines (20W-50) in 1978.
• FIRST to manufacture a synthetic automatic transmission fluid for automotive use in 1980.
• FIRST to produce synthetic motor oils for marine engines (15W-40) in 1982.
• FIRST to produce synthetic motor oils for turbo engines (10W-30) in 1984.
• FIRST to manufacture a full-synthetic (Advanced NanoFiber Technology) cartridge-style oil filter in 2005.

Buy Al Amatuzio Setting the QUALITY-FIRST Standard in 1972 he has made it necessary for other oil companies to improve their products or fall behind.

Law of Quality:  Offer the consumer who demands the highest quality for the very lowest price.  Measure the quality by what percentage of the time a product does what it is sold to do and how long it continues to do it.

Decades and Thousands of Miles Ahead of The Competition

REDUCING America's Dependence on Foreign Oil since 1972

WHY would anyone want to use products formulated down to a price,

Rather than products formulated to QUALITY-FIRST standards since 1972?

AMSOIL 25,000-Mile Synthetic Extended Oil Change Drain Intervals since 1972.

 MAXIMUM Fuel Economy (MPG) with every AMSOIL 25,000-Mile Synthetic Oil Change since 1972

If AMSOIL didn’t work as stated for the past 40 years, you would see law suits from the FTC for false advertising and AMSOIL would be fined some big hefty fines for making such claims and pretty much go out of business.

AMSOIL formulates a wide selection of synthetic lubricants for all types of engine and gear applications, including those for motorcycles, boats, ATVs and all other specialized vehicles.  In addition, AMSOIL has developed sophisticated fuel additives, filtration systems and other companion products that supplement and extend lubricant performance.

Accept No Substitutes:  Only AMSOIL offers the most advanced synthetic lubricants and filters on the market today.  AMSOIL has expanded the boundaries of lubrication science and redefined the performance possibilities of modern machinery and engines.